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The Super Bowl Ad Game: What Makes a Brand Fumble?

2024-02-21T06:34:11-08:00

Emotions and mental models drive viewer engagement and brand recall. KEY POINTS Audience heuristics, mental models, and expectations determine a commercial's success. Celebrity collaborations can boost brand trust, but they risk the vampire effect without attention to balance. Popularity isn't the same as message effectiveness or behavioral intention. Visual content that conflicts with the brand message undermines the intended impact. Nielson reported that Super Bowl LVIII had 120.3 million viewers, putting it second on the list of most-viewed American television events behind the 1969 Apollo 11 moon landing. Emotions ran high with the excitement over a halftime show by Usher [...]

The Super Bowl Ad Game: What Makes a Brand Fumble?2024-02-21T06:34:11-08:00

Media Psychology Student Uses VR to Transport Viewers Back to 1955 and the Famous Rosa Parks Bus Ride

2024-02-16T07:50:25-08:00

Cory Logston, Ph.D. candidate Ph.D. candidate in media psychology, Cory Logston is dedicated to leveraging virtual reality (VR) technology for social good to induce empathy and reduce implicit racial bias. Cory’s VR project centers around the iconic civil rights figure Rosa Parks and has garnered significant attention. The VR experience transports users into history, providing an immersive experience that enables individuals to witness and understand the pivotal moment when Parks refused to give up her seat on a segregated bus in Montgomery, Alabama 1955. Cory recently received endorsement from Rosa Parks' family, adding authenticity and reverence to the [...]

Media Psychology Student Uses VR to Transport Viewers Back to 1955 and the Famous Rosa Parks Bus Ride2024-02-16T07:50:25-08:00

The Name and Frame Matters When it Comes to Public Support of Opioid Prevention Programs

2024-02-13T15:49:45-08:00

The Name and Frame Matters When it Comes to Public Support of Opioid Prevention Programs. Lessons learned from Dr. Jennifer Johnston's professional and academic journey as a media psychology scholar. Dr. Jennifer Johnson Dr. Jennifer Johnston is a media psychologist and Associate Professor of psychology at Western New Mexico University. She was also a licensed mental health clinician for 15 years before entering academia.  She graduated from ե֭ in 2013. Since then, she conducts research at the intersection of media effects and psychological disorder, and serves as the chair of the Institutional Review Board [...]

The Name and Frame Matters When it Comes to Public Support of Opioid Prevention Programs2024-02-13T15:49:45-08:00

How Holiday Sharenting Can Put Your Kids at Risk

2023ե֭-12-21T10:40:51-08:00

Online personas crafted by parents can hinder a child's identity development. KEY POINTS Sharenting, even with the best intentions, can violate a child's privacy and disclose personal information. Social media providers have the right to use all content you post to target ads and train algorithms. Sharenting creates a public image that may conflict with a teen's self-image and hinder identity development. The holiday season is in full swing. Parties and family gatherings mean lots of Instagram photo ops. It's easy to get swept up in the fun, but here's a reminder: put down the eggnog and take a breath [...]

How Holiday Sharenting Can Put Your Kids at Risk2023ե֭-12-21T10:40:51-08:00

Why Holiday Movies Can Combat Loneliness and Stress

2023ե֭-12-06T09:13:52-08:00

Holiday movies boost our positive emotions and sense of social connection. KEY POINTS Holiday films can elevate spirits and provide an escape from stress. Nostalgia from rewatching favorites kindles warmth and feelings of social support. Family watch parties strengthen bonds, link generations, and create traditions. Holiday movies are here, reminding us that it’s time for the Christmas holidays. Americans rank watching holiday movies as one of their favorite traditions, above tree decorating and cookie baking. I like to check out the lists of "most popular" Christmas movies each year as an ersatz "needs" barometer. Much less scientific than the Belonging [...]

Why Holiday Movies Can Combat Loneliness and Stress2023ե֭-12-06T09:13:52-08:00

Visiting Scholar Dr. Perry Reed Joins Media Psychology Research Group

2023ե֭-11-14T08:07:31-08:00

Perry Reed, Ph.D. Visiting scholar Perry Reed, Ph.D., has joined Fielding's Media Psychology Research Group. Dr. Reed is a media psychologist driven to help people and organizations leverage media and technology effectively. He earned his MA and PhD in media psychology from ե֭, conducting his dissertation research on the intersections of artificial intelligence, human creativity, and the science of storytelling. He also holds a BS in cognitive science from UCLA. As a Visiting Scholar at ե֭, Perry will work alongside faculty to lead the media psychology virtual research lab. Perry will mentor graduate students, conduct research, [...]

Visiting Scholar Dr. Perry Reed Joins Media Psychology Research Group2023ե֭-11-14T08:07:31-08:00

Leveling Up: Developmental Psych for Setting Video Game Controls

2023ե֭-11-13T15:04:12-08:00

Here's how to set developmentally appropriate video game controls for tweens and teens that support the dynamic nature of a child's growth. KEY POINTS Effective digital parenting adapts to children's maturing needs over time. Tweens benefit from structures that balance gameplay with diverse developmental activities. Young teens need a combination of independence and supportive parental guidance. Teach older teens to self-regulate through discussions and collaborative boundary-setting If you have considered setting parental controls for your kids' video games and gaming systems, the dizzying complexity of today's gaming platforms can be overwhelming, making you hesitant to allow much video gameplay. Yet, [...]

Leveling Up: Developmental Psych for Setting Video Game Controls2023ե֭-11-13T15:04:12-08:00

How and Why to Use Parental Controls in Video Games

2023ե֭-11-09T09:42:18-08:00

Parental controls are like training wheels for keeping young players safe. KEY POINTS In spite of parental concerns, gaming can foster resilience, social skills, and cognitive development. Many consoles and gaming ecosystems offer parents multiple levels of control. Parental controls should be like training wheels, providing structure as players mature. Discussing and adapting parental restrictions as kids mature can build trust and teach values. The top questions I get from parents are about screen time, most of them driven by fear. Screen time is today’s bogeyman, the monster under the bed. We blame it for everything from depression and anger to poor body image. Restricting screen time [...]

How and Why to Use Parental Controls in Video Games2023ե֭-11-09T09:42:18-08:00

Drs. Andrews and Tuma Present at the 2023ե֭ Annual Meeting of the American Academy of Actuaries

2023ե֭-11-02T17:07:44-07:00

Nov. 13-14, 2023ե֭ • Omni Shoreham Hotel, Washington, D.C. Envision Tomorrow, the American Academy of Actuaries Annual Meeting brings actuaries, policymakers, and thought leaders together to discuss today’s top issues while enjoying the sights of the nation’s capital. This event provides a platform for actuaries interested in learning more about public policy and professionalism to explore these issues and to engage directly with policymakers, regulators, and experts. Fielding Alumna Dr. Dorothy Andrews and Fielding faculty Dr. Regina Tuma will be part of a panel on Shedding Light on Hidden Bias in Big Data and Algorithms at the 2023ե֭ Annual Meeting [...]

Drs. Andrews and Tuma Present at the 2023ե֭ Annual Meeting of the American Academy of Actuaries2023ե֭-11-02T17:07:44-07:00

7 Strategies to Help Kids Cope With War Images in the Media

2023ե֭-10-30T08:48:36-07:00

Kids need digital literacy skills when faced with distressing media content. KEY POINTS TikTok is kids’ go-to for news about current events, putting them at risk for misinformation and distress. Videos activate emotion, create social presence and influence beliefs and attitudes. Digital literacy strategies can give kids the necessary skills to manage distressing content. Social media is the main source of news for over half of Americans, particularly for Gen Z. On TikTok, one-third of users are between ages 10 and 19. These young people are getting information from a platform where professional journalists are overrun by opinionated TikTokers and bots. [...]

7 Strategies to Help Kids Cope With War Images in the Media2023ե֭-10-30T08:48:36-07:00
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